The Value We Add
Anner consulting is proud to work with growing brands to help them leverage the power of hosted retail.
Whether working with digital natives, brands expanding beyond their home borders, or established brands looking to supercharge their results, we develop long-term relationships with our client partners to support them every step of the way.
Aligning Interests Around Growth
Shop-in-shop relationships bring brands and retailers together with a simple purpose – grow their business together.
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Because brands own the financial results, there is a stronger incentive to invest in the partnership and align on opportunities to better satisfy the customer.
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These relationships also simplify the financial relationship between the brand and retailer and free up working capital for the retailer to invest in other places, creating a multiplier effect on investment.
Optimizing Omnichannel Results
Many retailers offer Drop Ship programs with their vendors, but often these opportunities are not fully maximized because the retailer is mostly focused on products where they own inventory, and brands don’t fully understand the steps necessary to succeed.
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Establishing a relationship that aligns incentives and leverages the retailer’s strengths and the brand’s desire yields the best outcome.
Building a Balanced Growth Portfolio
Shop-in-shop relationships can complement existing wholesale relationships and owned channels. Shop-in-Shops offer the following advantages:
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Rapid expansion of footprint, sales, and profit
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Unlocking a new customer base
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Increasing brand awareness and traffic
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Ensuring that brand experience is consistent and aligned with overall company objectives
Turning good partnerships into great ones
​While every brand strives for a smooth and successful relationship with their retailer partner, sometimes it doesn’t work out quite as planned.
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Misaligned objectives, poor planning or lapses in execution can lead to gaps in performance that can be frustrating to the brand and the retailer.
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Our goal is to work closely with the brand partner on identifying and solving out any performance issues, while removing pressure from the retailer who might feel they have exhausted all options.
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We don’t just provide a one-size-fits-all solution or a “how-to” document to our partners. We work hand-in-hand with the brand and the retailer to ensure that the approach is tailored to meet the needs of both parties. We’ll explore alternative commercial models and new ways of going to market to unlock optimal outcome.
We're there to help every step of the way
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Pre-vetting the opportunity to give you confidence in proceeding
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Recommending the right course of action based on your objectives and realistic outcomes
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Finding the right partner based on your customer white-space or acquisition needs
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Negotiating the right terms to ensure that partnerships are profitable and sustainable for both parties with no hidden surprises
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Leading or assisting in launch activities including operating plans, shop design, project management, and more
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Providing support following the launch including post-launch course corrections and guidance on scaling and long-term strategy